Task
In partnership with Wieden+Kennedy and Lord Danger director Mike Diva, Modern Logic was tapped to bring to life a fully CG campaign for DoorDash to launch their epic sweepstakes giveaway for the Super Bowl. As the creative studio partner Modern Logic developed and executed a pre-game Teaser and the hero film, both which required the close collaboration of over 15 different brands.
Our Approach
Our approach to the campaign was dynamic and adaptable. Initially planning to source a real house and capture location data using photogrammetry, we quickly realized the need for a more flexible approach due to the influx of brands joining the campaign. This led to pivot to a fully 3D execution, creating a photorealistic CGI house that allowed for the most dynamic camera moves and seamless integration of the many brands involved.
.svg){kind=small}
